In this phase we are ready to we are ready to define our target audience, research question, and take the next steps towards developing a concept.

Painpoints

Based on our research, we are ready to write down several key pain points:

• Games are often designed only for children, ignoring parents or caregivers
• Not all kids know how typical game controllers work
• Target group can have trouble understanding abstract things
• Target group can have limited attention span
• Target group can have trouble with complex reading
• Target group can have trouble with complex guidance

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Why are we doing this?

Stating the pain points was important to us because our research revealed key insights that are important for creating our installation. By identifying these pain points, we can focus on specific issues and turn our client’s broad question into a more precise "How might we" question.

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Problem Space Definition

We began with the question provided by our client. From there, and based on our findings and painpoints, we formulated a 'How Might We' question that more clearly defines our goal and target audience.

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Clients research question:

Develop an audiovisual installation tailored for children and/or young people visiting the XL-Medialab during the Youth Film Festival Antwerp 2025

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We started by including our target audience and our specific goal

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How might we create an interactive audiovisual installation for the XL-Medialab during the Youth Film Festival Antwerp 2025 that brings children aged 7 to 12 and caregivers together to connect and play while exploring new technologies in an engaging way?

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