After the define phase we are ready to start brainstorming on possible ideas.
Let’s take a look again at our research question:
How might we create an interactive audiovisual installation for the XL-Medialab during the Youth Film Festival Antwerp 2025 that is accessible and enjoyable for children aged 7 to 12 and their caregivers, while being mindful of the children's needs?
Method: Reverse Brainstorming
Instead of asking, "How can we create an engaging, interactive installation?", we ask, "How can we create an interactive audiovisual installation that drives children and adults apart, fails to engage them, and leaves kids confused due to overly complex instructions and a lack of clarity?"
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How to make it worse:
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Too complex technology for children
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Confusing game that requires too much guidance
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Confusing interface
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Too complex instructions
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Reverse into solution:
We can base ourselves on a popular well-known game and give it an extra digital touch. In this way it is immediately clear to our target group what they have to do.
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How to make it worse:
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Create a competitive atmosphere instead of collaborative
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Too complex for/ not attractive to other visitors
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Kids feel alone while playing
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Reverse into solution:
We can create a game that is fun for all generations, so that everyone can play. The children/target group can also feel more connected to others and feel less lonely while playing.
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How to make it worse:
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No sound feedback
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No visual feedback
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Reverse into solution:
We want to give clear and 'exaggerated' feedback, because this keeps the children engaged.
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Now let's think about how we can turn this solution into a concrete idea.
First we thought about some well know games: